FILE SÃO PAULO 2025: SYNTHETIKA – Art and Technology

Posted July 30, 2025

Synthetika

Unlike Hegel, who called the set of ideas of a given era the "spirit of the times" (Zeitgeist), we could call our era "Zeitsynthetik" (the time of the synthetic). In the classical period, art was inseparable from religion, whose essence was spirituality; in modernity, spirituality was replaced by the ideologies of grand narratives (capitalism and socialism). The classical arts invented poetics and aesthetics: the beautiful and the sublime. Modern art invented the avant-garde, which proposed itself as revolutionary; its driving force was the dialectic of the new without the old, while postmodernists, on the other hand, mixed everything with everything, including the old with the new. Today we live in the age of synthetic technologies, the age of disruptive technologies. In which the new of modernity is no longer sufficient or surprising. Syntheticity is the new vector: synthetic algorithms; synthetic virtual realities; synthetic intelligences. The driving force behind synthetic art is now: 1) the fusion of new artistic expression and technological innovation, and 2) the inter-creativity between the artist and artificial creativity. Prompt engineers strategically simulate personas for AIs to move beyond triviality and thus achieve more creative results. Synthetic intelligences are no longer just instruments, but partners with artists in building a creative and innovative symbiosis.

Art and culture go through a moment in which creativity ceases to be only human, it becomes artificial; syntheticity thus prospects a post-culture, a new FORM: the form SYNTHETIKA.

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Electronic Language International Festival – FILE. FILE is the largest non-profit organization in Latin America dedicated to the promotion and production of art and technology exhibitions and events.